May 18

Behind the curve

Mon, 05/18/2009 - 17:34 — darthclue

I like to think that I work in a progressive industry.  I like to think that we try to reach out to our clients in ways that will reach them.

It turns out that I'm right.  I have a normal set of websites that I scan on a regular basis which belong to our counterparts throughout the industry.  Each of them have a link to Twitter.  Each of them use Twitter on a regular basis.  Some of them use it frequently enough that I might consider it a little overboard for my taste but I'm not in their target audience.

Sadly, the target audience that I am in is being ignored.  Our opinion doesn't count.  We don't matter.  And I can't speak up because it would create a political nightmare.

So if anyone is listening and cares what I as part of the target has to say then listen carefully.  Your website has nothing to offer me.  Your huge success is at most a whimper compared to the things being done elsewhere.  I should be able to find more and have access to more than I do.  You have failed to reach me and continue to do so.  I am longer interested in what you have to say because you have chosen to alienate me and exclude me in favor of proprietary tools.  Your technology initiatives are a failure.  I'm more impressed by the technology being used by my Alma Mater 600 miles away.